Wallabies Fans XV – Rugby Australia

From idea, to approval to live in 48 hours.
 
Coming into the 2020 Bledisloe Cup with the New Zealand All Blacks, Wallabies has a very untested squad with many new faces.  Rugby Australia ran a Wallabies Fan XV campaign and encouraged fans to select their starting team from a curated list players. 
 
Using the Benchvote Squad Selector template, Wallabies sponsor ASICS captured data and consumerinsights from the fan submissions. 
 
The campaign sparked great debate via the Wallabies social channels, creating awareness of the upcoming games and delivering a valuable fan engagement for sponsor ASICS.