Benchvote was selected to be the official provider of Game MVP – the official Man of the Match voting activation across the whole Rugby World Cup, watched by over 2 million people worldwide.
The activation was successful in achieving its goals of increasing time spent on the tournament site, and acting as a way to increase email marketing opt-ins.
An added benefit was increased social engagement through engaging weekly content created around the activation.
Sara Piper, Head of Digital for Rugby League World Cup 2017 said:
“The engagement we’re seeing through social media with Benchvote has surpassed our expectations, it’s been great way to cap off a weeks content, give the fans a voice and collect valuable data for our marketing initiatives.”
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