Benchvote Joins Inaugural StartupBootcamp SportsTech Accelerator

Benchvote, a leading fan engagement platform for sports marketers, sponsors and sports publishers has joined the inaugural cohort of global accelerator Startupbootcamp’s (SBC) Sports & EventTech focussed program based in the heart of Melbourne. Funded by LaunchVic, Victoria’s startup agency, it is anticipated these innovations will create a better experience for sports fans and attendees at major events.

The global sporting and major events industry has faced unique challenges during the coronavirus pandemic. Major sports have been either cancelled or suspended, and will not be played in front of full stadiums for some time. With major disruption comes the opportunity for innovation.

Benchvote will apply its innovative digital campaign platform – currently used by clubs and publishers including beIN Sports, Hawthorn FC, Western Sydney Wanderers and more – to help rights holders and brands better engage with audiences and deliver on marketing objectives, and better commercialise sponsorships during this time.

SBC will run their proven accelerator program from the heart of the Sporting Capital of the World, Melbourne Australia, using their world-class digital platform to deliver virtual content to the top global startups. This will bring powerful new capabilities to sporting bodies as we emerge from this pandemic, supporting growth and shaping the future of viewing, commercialising and engaging with sport and major events.

10 startups from around the world were selected to join the 2020 SBC cohort by over 100 industry experts at the vigorous SBC Virtual Selection Days held earlier this week.

“We’re delighted to have been chosen to join this cohort. The sporting industry is currently facing significant challenges, and will continue to face new ones as normal life begins to resume. I believe technology will have a fundamental part to play in how the industry recovers and am proud to play a part in it with Startupbootcamp, and their partners,” said Adam Mussa, Benchvote CEO.

SBC’s partners are made up of leading sporting bodies Cricket Australia, the Australian Grand Prix Corporation, the Victoria Racing Club, the Melbourne Racing Club, Netball Australia and our corporate and supporting partners; Australian Sports Technology Network, Asahi Beverages, University of Melbourne, DiUS, Lucidica, City of Melbourne, KHQ Lawyers, Adventum, Pitcher Partners, AWS and Stripe.

For more information on Benchvote, visit the Benchvote website.

For more information on the Sports & EventTech program, visit the SBC website.

For more information, contact:

Adam Mussa, Founder & CEO | +61415544562


Benchvote is a fan engagement and digital activation creation platform. It’s designed for sports rights holders, federations, brands and agencies to engage fans, activate sponsors and collect data for short, or season-long campaigns through its self- service, no-code platform. Benchvote is currently working with clients across AFL, NRL, A-League, NBL, Media Companies and Brands.


Founded in Copenhagen in 2010, Startupbootcamp is a global network of accelerator programs with locations in many key strategic hubs around the world. SBC runs over 20 accelerator programs every year providing growth-stage startups with direct access to an international network of the most relevant mentors, partners and investors in their industry.

In 2019, Startupbootcamp ran 24 programs in 16 cities around the world, including Amsterdam, Dubai, London, Osaka, New York, San Francisco, Mexico City, Cape Town and Melbourne. Each Startupbootcamp program is designed to deliver substantial value for startups in a compact timeframe. It also provides strategic and cultural benefits for its many corporate partners.